Tall, bold and attention grabbing – Just like on websites and in digital advertising, Roller Banners can help advertise your product or services at your next event, conference or trade show. They even make fantastic video conferencing backgrounds!

This mini guide aims to answer some key questions to help you find the right roller banner option for you.

What is a roller banner?

Roller banners are portable marketing tools you often see at events or conferences. Your messaging is printed on high-quality PVC attached to a robust metal stand.

Why choose a roller banner?

To grab your customers’ attention. Perfect for advertising an upcoming event or introducing a special offer, roller banners are…

• Portable and lightweight. Easy to transport from the office to the trade show
• Fully customisable. Personalise with your offers and messaging
• Attention-grabbing. Bright, bold and eye-catching designs
• Affordable. Options to suit every budget and need – from one-off to long-term use
• Flexible. Coming in a range of roller banner sizes and designs

Pull up roller banners: the popular option

The most common type of roller banner. Its name refers to the way the PVC is pulled up from the stand, rolling out to present your message. These banners feature your branding on a 225mic grey PVC, held in place with an aluminium frame.

They also come with a protective carry bag, so you can easily transfer your banner from place to place and safely store it for future use. Pull-up roller banner options include:

• Black pull up: Traditional design with a sleek aluminium stand and simple, sophisticated frame.
• Wide pull up: Larger display for greater impact at trade shows and events – perfect for big reveals.
• Premium pull up: Printed on best-quality matt-coated vinyl to soften glare for a clearer picture.
• Double sided: Printed on two pieces of vinyl, then reattached to form one banner. Double-sided banners are great for maximum visibility of your message at events and trade shows.

Get in touch to explore our pull-up roller banner options

What about an L banner?

L-banners are an alternative to the pull up for when you have extra space. They feature a wider stand to make your design stand out even more.

Exhibition stands: Another option…

The bigger exhibition stands are another option for promoting your presence at an event or trade show – perfect if you’re wanting to make an even bigger splash. These come in two types: the pop-up stand, and the pop-up tower.

Pop-up stands

Bigger. Wider. Taller. Build your event space around it.

• Your own personal wall of advertising – wide as 500cm and tall as 200cm
• Highlight key benefits and messages in large type
• Curved and straight options to complement your stand
• Optional halogen spotlights to make your branding shine

Get in touch to discuss your exhibition needs

Pop-up tower

Tall and multi-sided. Your message towers above the rest.

• Three printed panels for 360° wraparound messaging
• Towers over 2m tall to catch customers’ eyes in a busy hall
• Attach halogen spotlights to the frame for an illuminated effect
• Easy to assemble and transport, with a trolley and storage compartments

Get in touch to discuss our pop-up towers

Desktop banner: The smaller option

Desktop banners are as you can imagine much smaller versions of the popular marketing tool. They’re designed to sit on desks – whether that’s those at your exhibition stand or shop counter, or on the desks of your clients and customers.

Key benefits:

• A3 or A4 size
• Handily fits on a desktop or work space
• Affordable and compact

Explore what you can do with desktop roller banners

Roller banner sizes

You’ve explored the different options for roller banners. But if you’re unsure on what size roller banner is right for you, check out the roller banner sizes below.

Remember, as a full service creative agency we can design and produce your roller banners and keep them in line with your brand guidelines.